Miyabi — Brand Identity
Logo, packaging & visual identity for a Japanese-inspired skincare brand
Year
2021
Role
Brand Designer
Client
Miyabi Skincare
Tools
Adobe Photoshop, Adobe Illustrator
Overview
Full brand identity for Miyabi (みやび) — a Japanese-inspired skincare brand rooted in the concept of refined elegance. The identity blends a sakura-petal icon with a modern serif wordmark, rendered in soft blush pinks to evoke purity and luxury.
Challenge
Balancing Eastern aesthetic influences with a contemporary, globally-appealing visual language — the brand needed to feel authentically Japanese without feeling derivative.
Outcome
Delivered a cohesive identity system including logo, packaging design, and brand mockups. The result is a refined, premium feel that translates beautifully across product and digital touchpoints.
Tools Used
Gallery
